Starting Your Own Business
Starting your own business can be daunting. There are so many things to consider that it can feel overwhelming.
While there are many advantages of starting your own business and the rewards can be great, there are
still risks that need to be considered. Many businesses succeed, but for each one that thrives,
there are others that fail. The ones that succeed have a few things in common.
Not everyone who wants to start their own business is unhappy with their current salary or work environment. Some
just have the urge to start something of their own which they could perhaps one day leave to their children as an
enduring legacy. Others want to be their own boss and maybe earn a little extra to finance the purchase of a dream
car without jeopardizing the kids’ college fund.
Successful business people share a few common traits. These may look
simple enough but a surprising number of entrepreneurs take them too lightly, which leads to their
business failing. If you want to start your own business, here are some useful tips to keep in mind.
Create A Formal Business Plan
You'd be surprised how many people resist this idea because they find it tedious and boring.
This is the most important piece of advice on starting your own business. Everything has to start with a plan.
This includes your goals, strategies, budgets and of course, your exit strategy. Doing some research on business plans
that reflect what you want to do is a good start. If you don't know to approach this task, a good business coach can help.
Once the plans have been laid out, everything else is textbook.
Be Responsible to Yourself
One of the advantages of starting your own business is that you don’t have too take orders from a boss. However, when
you have your own business, you have a new set of bosses: namely your clients and customers.
This can be a big responsibility, especially if you will be dealing directly with your clients as opposed to having
a manager or other intermediary. When clients or customers communicate directly with the owner,
their expectation tend to be higher.
But there’s a lot of responsibility attached to being in charge, no matter how small
the business. For example, being the boss of a home-based business means that you have to wear a few hats. You’ll have
to be the customer service representative, the person who balances the check books, and even the one who
arranges deliveries.
Start Small and Work Your Way Up
Many new business owners have a gung-ho attitude and want to conquer the world with their business in a week or two.
Although there are businesses which have taken off successfully after just 2 months, the reality is that it takes
time to tweak your business, market it, and build a reputation and a loyal following. Marketing a successful business
isn’t a sprint - it’s more like a marathon. If your business is still growing after a year, then you are on
the right track.
Find the Right Business Coach
When looking for a business coach, there are a few things you want to consider. For one, how many successful businesses
of their own have they started? If someone has worked for corporate America for 20 years, that's great experience, but
it has nothing to do with starting and running their own business. Secondly, you want someone with good marketing
experience. You can develop an impeccably detailed business plan but if you don't have a way to attract customers, you're sunk.
If a business coach is helping you develop your plan, it should be a complete strategy, including marketing. Last but not
least, look for a business coach that can help you find and develop your passion. There is no better ingredient for a
successful business than enthusiasm.
References (To view, roll mouse over the "References" heading; to hide, click on the heading)
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Dougherty M. Starting a consulting business (updated). J AHIMA. 2009 Mar;80(3):59-66.
Judge TA, Hurst C. How the rich (and happy) get richer (and happier): relationship of core self-evaluations to trajectories in attaining work success. J Appl Psychol. 2008 Jul;93(4):849-63.
Dolan P, Metcalfe R, Munro V, Christensen MC. Valuing lives and life years: anomalies, implications, and an alternative. Health Econ Policy Law. 2008 Jul;3(Pt 3):277-300.