Starting Your Own Business

By Dr. Randi Fredricks, Ph.D.

Starting your own business can be daunting. There are so many things to consider that it can feel overwhelming. While there are many advantages of starting your own business and the rewards can be great, there are still risks that need to be considered. Many businesses succeed, but for each one that thrives, there are others that fail. The ones that succeed have a few things in common.

Not everyone who wants to start their own business is unhappy with their current salary or work environment. Some just have the urge to start something of their own which they could perhaps one day leave to their children as an enduring legacy. Others want to be their own boss and maybe earn a little extra to finance the purchase of a dream car without jeopardizing the kids’ college fund.

Successful business people share a few common traits. These may look simple enough but a surprising number of entrepreneurs take them too lightly, which leads to their business failing. If you want to start your own business, here are some useful tips to keep in mind.

Create A Formal Business Plan

You'd be surprised how many people resist this idea because they find it tedious and boring. This is the most important piece of advice on starting your own business. Everything has to start with a plan. This includes your goals, strategies, budgets and of course, your exit strategy. Doing some research on business plans that reflect what you want to do is a good start. If you don't know to approach this task, a good business coach can help. Once the plans have been laid out, everything else is textbook.

Be Responsible to Yourself

One of the advantages of starting your own business is that you don’t have too take orders from a boss. However, when you have your own business, you have a new set of bosses: namely your clients and customers. This can be a big responsibility, especially if you will be dealing directly with your clients as opposed to having a manager or other intermediary. When clients or customers communicate directly with the owner, their expectation tend to be higher.

But there’s a lot of responsibility attached to being in charge, no matter how small the business. For example, being the boss of a home-based business means that you have to wear a few hats. You’ll have to be the customer service representative, the person who balances the check books, and even the one who arranges deliveries.

Start Small and Work Your Way Up

Many new business owners have a gung-ho attitude and want to conquer the world with their business in a week or two. Although there are businesses which have taken off successfully after just 2 months, the reality is that it takes time to tweak your business, market it, and build a reputation and a loyal following. Marketing a successful business isn’t a sprint - it’s more like a marathon. If your business is still growing after a year, then you are on the right track.

Find the Right Business Coach

When looking for a business coach, there are a few things you want to consider. For one, how many successful businesses of their own have they started? If someone has worked for corporate America for 20 years, that's great experience, but it has nothing to do with starting and running their own business. Secondly, you want someone with good marketing experience. You can develop an impeccably detailed business plan but if you don't have a way to attract customers, you're sunk. If a business coach is helping you develop your plan, it should be a complete strategy, including marketing. Last but not least, look for a business coach that can help you find and develop your passion. There is no better ingredient for a successful business than enthusiasm.

References
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About the Author

Dr. Randi Fredricks, Ph.D. is a psychotherapist and author specializing in the treatment of mental health using integrative medicine and natural therapies. She works with individuals, couples, and families at her office in San Jose, California. Dr. Fredricks' publications include the landmark book Healing & Wholeness: Complementary and Alternative Therapies for Mental Health. No part of this article may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems. Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of Dr. Randi Fredricks as articles often present the published results of the research of other professionals. Copyright © 2012.


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